Holiday Promotions on Twitter
Last year at this time was when I did the 1231% increase in sales using only Twitter (from black Friday through about Dec 18), so I thought I would share a few pieces of info on promoting on Twitter, in case you plan to do it for your black Friday and holiday promotions.
Here are a few pointers:
- Make an Offer: if you don’t no one will know to come and visit your site, you have to be willing to promote.
- Make it compelling, even outrageous: The offer needs to make people want to click. Last year I offered a huge discount on my product – while I won’t be doing exactly the same thing this year, I think I’ve come up with something that will be fun and create urgency for people interested/prospects (that’s another key, btw – create urgency)
- Do it multiple times: Again, you may worry about putting your message out too frequently – and you can, if you don’t have an active Twitter account. The number of times you put the message out needs to be proportionate to the other activity on your account, or you’ll just be one of the people who is yelling into the crowd from a soap box. (I cover the balance clearly in the Twitter Promotions Special Report.)
Keep this in mind: If you are concerned about making offers, think about times when you heard about an offer, product or service from someone and thought, “WOW! I’ve been looking for that!” or “That’s Perfect for what I want/need!”
You are doing your prospects and clients a disservice if they don’t find out about your products, services and special offers. So, create a special offer today and get it out there!
(And, if you want to know more details on how to create Twitter promotions that really kick some serious little bird tushy, you can click here.)