How to Use Twitter for Business
If you’re wondering how to use twitter for business, you’ll find some answers here…
Before we start to dig into using twitter for business, I want to go over a few of the reasons that you should.
As of September 2010 Twitter has over 145 million active users, and it is growing at a rate of over 300,000 new users per day – which is completely astonishing. As it continues to grow, getting really clear on your twitter strategy is going to become even more essential, so starting to dig into how to use twitter for business is a really smart idea.
One of the best focuses for using twitter for business is using it to drive traffic. When it comes down to it, without traffic, your website and business will flounder. Basically, it comes down to a numbers game – if you know you will make 2.3 sales for every 100 visitors to your site (which is pretty good, by the way), then if you can drive several 100 more people who are interested in your product or service to your website, then you can make more sales – pretty straight forward math really.
There was an article posted to Mashable in the last few days talking about Kim Kardashian’s twitter account. It showed a graph of how, by using twitter strategically, she is now driving almost as much traffic from her twitter account as from Google searches – pretty impressive. (If you want to read more, visit http://bit.ly/cAtfHa) One of the keys they talk about is how she makes sure to include personable tweets – like links to pictures, contests and her charitable efforts – exactly the kind of things people are interested in knowing from her. What are your prospects interested in knowing about you? And, don’t underestimate the value of sharing a few good pictures from your last vacation… people buy from people they have relationships with – that’s why the best salespeople in the world often feel like an old friend.
So, your goal as a business is to build targeted followers and tweet consistently valuable ‘clickbait’. You want to make sure that you are using a balanced mix of personal information and business information, sharing links to your online blogs, articles, and other sources of information so that you are serving those interested prospects. Sometimes you want to share a link to a special offer or promotion. Mix it up and keep it interesting, and you’ll see a great response as you learn how to use Twitter for business – your business.
Do you want to know more about how to use Twitter for business? Subscribe to the Tweetbit Tidbits (on the upper right side) and get useful twitter information delivered right to your email box and check out more of the posts on this blog. And, if your really serious about using twitter for business, then you should check out the Twitter Sales in 12 Minutes a Day course and get up and running with twitter, the right way, from the start.