When using Twitter for marketing their business, many entrepreneurs and small business make three very distinct mistakes. Fortunately, there are quick and easy remedies for all three…here is the first mistake and the suggested solution.

Mistake #1: Boring/Sales-y Bio

If your Bio is boring or overly sales-y many people won’t follow you back when you follow them, and using Twitter for marketing your business will be a bit of a flop.

What to do instead: One of the primary ways people determine if they will follow you on Twitter is by quickly scanning your bio. It’s truly surprising how many people don’t take time to figure out the best things to include in this very brief (your limited to just 160 characters), but absolutely essential ‘tid-bit’ of information. This is the all important ‘first impression‘ your potential follower (not to mention prospect) will have about you and your business. Don’t screw it up!

Sit down and take 1/2 an hour and write out a few bio options. The best bio’s are personal, interesting, funny, informative, or relavant. You don’t have much space to work with, so think about what your prospects or potential Twitter followers will want to know most, what will intrigue them and make them interested enough to click the ‘Follow’ button and then actually want to pay attention to what you Tweet about.

Some entrepreneurs don’t realize that one of the most effective ways to build your follower base when using Twitter for marketing is by strategically following others, with the hope that they will follow you back. If your buio is turning them off, then you will have a much smaller ratio of followers to people you follow each day.

If you really want to dig in, you can actually test your bio. Set it up and use your automated Twitter process to follow new users every day (if you don’t have an automated process, you may want to check out the Twitter Sales in 12 Minutes A Day Course to ramp up your Twitter account and your Twitter sales), keep track of the ratio of new followers to the number of people you followed for a week or two, then make a change to the bio and do it again. Over the course of a month or so, you will get a clear indication if one bio is better than the other for helping to get people to follow you back.

If you want to be notified of the next installment on this blog (mistake #2), you can sign up on the email list and you’ll get an email when it goes live.

Happy Tweeting!

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